OpenFiction [Blog]

Gearing up for GSBI

Posted in Uncategorized by scarsonmsm on July 12, 2006

I’m really fortunate to be able to participate in this year’s Global Social Benefit Incubator at Santa Clara University. It’s a two-week program that seeks to help socially beneficial projects develop sustainable business models, which is exactly where we are with both the MIT OCW project and the OCW movement. We can see that there are benefits to making all of this material available, but it’s not clear if there is sustainable revenue to be generated from doing it.

The preparation work is extensive, and already I’m facing two dilemmas that I don’t expect will go away very quickly. The first is project-specific, in that I would like to find sustainability models that don’t trade on MIT’s reputation. Schools of equal stature will enjoy similar opportunities, and there are probably sustainable revenues to be had in this area, but I’d rather come up with sustainability models that work for a wide range of well-known as well as regionally and locally influential schools.

The second dilemma is that I am seeing as I get into this that sustainable revenue will probably come from audiences other than our target ones, which is kind of an odd situation. MIT OCW’s mission is explicitly to provide free access to educational materials from all of MIT’s classes to learners and educators around the world for non-commercial purposes. Given this commitment to keeping all materials freely accessible, there are very limited opportunities to develop revenue streams from these audiences, nor, I think, is there much interest in doing so.

This means looking to secondary beneficiaries of the project’s existence, such as booksellers and publishers whose wares are in effect promoted by the site. We’re already running a pilot of the Amazon affiliates program to determine what revenuers might be generated. This split between providing free content to our main audiences and developing revenue from secondary ones is going to be an ongoing tension, though, I can see.

Anyway, as I said before, I’m fortunate to have the opportunity to work through these issues in such a well-structured and demanding program, and am really excited to be working with the representatives of the other fine projects involved. I hope to come back to the goals of some of them here soon, as they are all really amazing.


3 Responses

Subscribe to comments with RSS.

  1. […] I have finally reached the previously discussed milestone of redrafting the entire thesis draft of the novel (about the first third of the novel really). From here, I’m going to catch my breath while I do the GSBI program and try to clean up some of the concordance issues, and start moving forward in late August. Exciting to be moving into uncharted waters, so to speak. […]

  2. OpenFiction [ Blog ] » Back from GSBI said, on August 15, 2006 at 8:44 am

    […] Wow.  So I’m finally back after the GSBI program, which was an intense two weeks.  I really have a ton of respect for the people from the other projects who participated, as they are accomplishing amazing things in really difficult circumstances.  One of my roommates had, with his business partner, doubled the amount of fresh drinking water available in Madagascar.  That’s an accomplishment to be proud of. […]

  3. Twofish's Blog said, on August 16, 2006 at 6:20 pm

    Love letter from MIT…..

    Here they are. These are the two speeches on Technology Day 2006 that invited me back after fifteen years away…… One was a speech by President Hockfield on MIT research priorities and the second was a speech from Woodie Flowers about a li…

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: