OpenFiction [Blog]

You’ve got (direct) mail

Posted in advertising, sustainability, the OpenFiction Project by scarsonmsm on September 4, 2009

In what I first thought was some kind of a spoof, I received a letter yesterday from the Google-monster. An in-the-USPS-written-on-honest-to-goodness-paper letter addressed to “Marketing Manager, TOFP.” I suppose I technically am the marketing manager for tOFP, but I have yet to add Google ads to the site, or to consider buying ads to drive more traffic. I wonder if they bought the contact from my hosting service, Warped, or if they just pulled it out of the cloud.

The letter helpfully informs:

See how quickly and easily you can attract new customers by advertising on Google (TM). With Google AdWords, Google’s online advertising program, you can easily create ads that appear next to relevant search results on Google.com and its network of partner web sites. When people click on your ad, they’re connected to your business. Get started with this special offer of $100 in free advertising and see what Google AdWords can do for you.

It’s like seeing a whale fly. I really hadn’t ever considered that Google did anything that wasn’t digital.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: