OpenFiction [Blog]

MIT OpenCourseWare 2011 year-end numbers

Posted in Evaluation, MIT OpenCourseWare, OpenCourseWare, Video by scarsonmsm on January 11, 2012

Another good year for MIT OpenCourseWare.  Big story here is the tremendous jump in YouTube numbers–this plus the 12 million iTunes U downloads and the redistribution we are getting through Chinese sites like (which we get no reporting from) means that a lot of the OCW activity is through our video redistribution.

• 18.6 million visits (+1.2 million over last year) 10.2 million repeat visits, 8.4 million new visits
• 9.8 million visitors (+200K)
• 1.92 visits per visitor (+0.10)
• 101.4 million page views (+3.1 million)
• 5.42 pages per visit (-0.21)
• 1.8 M zip files of course content downloaded (-.1 million)
• 11.4 million YouTube views (+4.1 million)
• 12 million iTunes downloads (+0.2 million)
• 317K visits from the MIT community (+42K)
• 361K visits referred by StumbleUpon (-85K); 183K by EducationPortal (+23K); 178K by Facebook (+100K); 157K by Reddit (-15K); 117K by Wikipedia (+5K); 111K by YouTube (+16K)
• 33% of visitors used Firefox (-5%); 26% used Chrome (+11%); 23% used IE (-11%); 14% used Safari (+4%)
• 2.37% used iOS (+1.57)

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