Maybe not the lead they wanted for the first Coursera Partners conference
Coursera debates future of monetization – The Daily Pennsylvanian
Reports from the actual event indicate the discussion is really not centered on monetization, but the article sure is:
“I think the excitement surrounding this conference, and around Coursera in general, shows that the profits will come, even if they may not have come yet,” said Law School professor Edward Rock, who serves as Penn’s director of open course initiatives. “When you have a product like these courses that represents an increase in quality and a reduction in cost, it’s bound to make money.”
At Penn, Rock said, about 60 percent of revenue earned from individual courses goes directly to faculty members.
“If a course turns out to be a bestseller, there will be significant revenues that flow to faculty members,” he added. “It’s something that professors think about and care about, because they’re putting a huge amount of time into developing these courses.”
“If you look at similar ventures, the same questions came up there. How’s Google going to get money from searches, how’s Facebook going to get money from hitting a like button?” [Penn mathematics and engineering professor Robert Ghrist] said. “Once you have an interested customer base, then you have something to work with.”